alfredissimo! Launch

Task

Conception and implementation of the ARD program “alfredissimo!” internetperformance.

Approach

navigation structure for older audience, which is both intuitive and user-friendly
connection to online-shop for merchandising products which has to be developed as well
research tool with short loading times

Solution

strict concentration on content
production based on content
UGC: controlled interaction with target audience
complex combination of content and merchandising

Positive Result

high commitment of viewers and construction of an own community
a rise in sales of merchandising products
relief of production capacities through highly-frequented FAQs
shortlisted for Onlinestar-award 2002

more

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