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Sinnfurt launch

Task

Creation of a multi-user-platform on completely new levels of technical structures and content combining internet with TV entertainment features.
Development of an interactive world full of uncompromising avatars whose illustrations and features are yet unchallenged. Establishing a new brand.

Approach

• creation and realisation of various interactive shows
• appreciation of target audience via direct communication and user generated content
• development of characters and protagonists, accompanying book
• creation and steady growth of webpages community

Solution

• creation of Multi-User-Server
• use of celebrities' voices when dubbing sinnfurts protagonists
• creation of a new brand with character
• creation of a specifically visual design
• user areas are password protected
• simple guide for users via well-known TV-terms and metaphors

Positive Result

• creation of a new community
• sinnfurt as established brand through attention in all media
• new, TV-like advertising opportunities
• technical and conceptual basis for further development
• shortlisted for Grimme-award 2001
• Winner Mecon 2001

online

http://www.sinnfurt.tv/

more

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