Sommerquiz
Task
A little, entertaining quiz, which intensifies the summer feeling, creates a relation to the TV program and continuously animates the viewers to enter the DasErste.de site
Approach
- To transport typical summer atmosphere
- A time-frame, which is extended over the highsummer
- Integration of an exceptional gain and raffle
Solution
- Over all, summer associations through images and in house-composed music
- Metaphor of sun-bathing: the players receive the gained suntime in autumn
- The Questions asked refer to ARD’s broadcasting
- Linking to the corresponding broadcasting times
- each week arises a new question set
Positive Result
- enhancement of click-rates, until autumn user are constately teased to visit DASERSTE.DE website
- playful advertisement and promotion for ARD series, which appears through-out the DASERSTE.DE online offering
