Wunschkerzen

Task

Creating a connection of radio and the internet. Developing an innovativ christmas special for Eins Live.

Approach

Development of an emotional produkt, which leaves behind the technique of the internet

Solution

In Sundays’ broadcasts and through the internet, Eins Live listeners are teased to anounce their personal wishes and can light a virtual candle, which burns 36 hours. The wishes can be read in this time by other users. Once a week one wish will be fullfilled.

Positive Resault

Enhancement of the listeners’ relation and Eins Live’s image

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