Wunschlotto

Task

Conception of a christmas special for the ARD.

Approach

Connection of DasErste.de with a strong print partner
Coalition of all soap and series stars within the DasErste TV program

Solution

Fotoshooting innerhalb der „Verbotenen Liebe“-Kulisse mit 23 beliebten Serienstars
Announcement and performance of Wunschlotto, a lottery with personal packages of the stars

Positive Result

Link the viewers to DasErste.de
Promotion through cover story in TV-Today
Enhancement of the DasErste.de internet offerings

online

http://www.daserste.de/ < back