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Comedy Portal

Task

WDR internetpresentation of the complete Comedy and cabaret offerings.

Approach

• To find a strong profile without harming the caracter/sense of the several contents
• Evaluation of a cost-efficient platform to present new WDR formats

Solution

• Conception and performance of a mascot for the WDR Comedy Portal, named (Spassbremse)
• Presentation of the broadcasting formats and caracters including the possibility for users to vote
• Production of "Spassbremsen-Interviews" with several Comedians
• Graphically high-standard Announcement and Presentation of current Broadcasts
• Evaluation of interfaces with WDR offerings

Positive Result

• Intensification of the cross promotion
• existing mascot, which continuously gains media-presence, due to the increasing performance in current broadcasts

online

http://www.wdr.de/comedy/

more

Comedy Portal Erweiterung Radio continue > Comedy Portal Radio Rebrush continue > Stratmanns - Jupps Künstlerkneipe im Pott continue > Comedy Portal Erweiterung Männer allein zuhaus continue > Mitternachtsspitzen Relaunch continue >

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