GAMEMOB.DE Die Spiele Community

Task

Conception and design for a new Game Website including a community, which shows boardgames from a modern perspective. Principal is Fachgruppe Spiel, a coalition of 16 games-publishers, whose main aim is to promote the zest for boardgames, especially among young people.

Approach

To present boardgames in an exciting and cool way
To respond to a young target group, which includes not only game fanatics (target group is 18-29 year-olds)
A website, which is based on three columns: magazine, game-recommendation and community
Beyond the internetsite Cooperations und Initiatives

Solution

a visually attractive and clear design, which offers the accurate place for the products presented
installation of an editorial staff, consisting of five editors, which presents topics referring to Games and agitate as idetification-figures for a more personal approach to the topic
involvement of prominents, to open up and popularize the act of gaming to an increasing public habit
enrichment of the game-topics through the mixture with Lifestyle-topics
technically high-quality editorial tool, which enables the editorial staff as well as users to input own articles and games
password-protected user area
rating-tool, through which users can regenerateand edit the contents of game-advices
data-based administration

Positive Result

Evaluation of a strong, nutural brand, which cooperates with other branded articles
synergy of 16 game-publishers is bundled
Crossmedia promotion through the placement of articles in printing media

online

http://www.gamemob.de/

gallery

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