Messe Spiel 2004 in Essen

Task

Construction of the Game Community GAMEMOB.DE’s Corporate Identity and intensification of its recognition during the worl-wide largest game convention through out innovative presentation and direct promotion

Approach

Developed Corporate Identity is reflected in the presentation
Interactive booth
Promotion with "Guerilla strategy" – constant and broad presence
realisation of a raffle

Solution

Manageable booth reflects the contents of GAMEMOB.DE. Eye-catcher are the layout of the GAMEMOB.DE’s main page and an oversize scrabble board
Conversion of the raffle "TOPWORDS" – allocation of letter-gaming pieces by promoters, which can be applied profitably to the scrabble board
direct and active contact to target group at the entrance and on the convention by promoters
5 editors at the booth as reference person
Direkter Login bei GAMEMOB.DE mit E-Card-Versand
United gaming with promoter, editors and qualified audience

Positive Result

enhancement of attention of media and qualified audience
Direkter Kontakt und Intensivierung der Zusammenarbeit mit Spieleverlagen und -autoren

online

http://www.gamemob.de/

more

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