Berlin, Berlin Relaunch

Task

Re-conception and Re-design for the internet presence of the DasErste.de-Site "Berlin, Berlin". Freshness and dynamic should dominate the internet presence by the start of "Berlin, Berlin"’s final sequence.

Approach

adaption of new style-guide
Re-brush of the internet presence with new graphic design
dynamic realisation with moving elements

Solution

Dynamic features, as slideshow with up-to-date pictures of the final sequence
Colouring and atmosphere in club-style; strongly aligned to the protagonists and target group

Positive Result

increase of the viewers’ personal relation due to the effect of appealing up-to-date pictures

more

Berlin, Berlin Homepage und Jump & Run Spiel continue >

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