Politflipper

Task

Idea and evaluation of an up-to-date online game for the Mitternachtsspitzen webpage, aligned to the TV format.

Approach

Conception of new placement frame for the online game, including the several current politicians, with consequential focusing on the target group.

Solution

In flash programmed online game "Politflipper"
Graphic conversion and animation of the "politicians pictures"
Design alignment through several selectable backgroud figures and melodies
Evaluation of a suitably sound
Integration in the current webpage

Positive Result

Increase of clickrate and resting time on the webpage
Image boost of the TV show
Intensification of the viewers personal relation to Mitternachtsspitzen, due to new agitation

online

http://www.wdr.de/tv/mitternachtsspitzen/

more

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